« Brand Facts | Main | Expat Voters »

Corporation Public Good Summarizer / Voter

FROM: William Smith

What NEED does this meet?
Helps people who want to work with or buy products from large organisations. Allows corporations to understand their public image better and (if they care) to fix it.

What is the APPROACH?
A kind of community voting platform, where corporations are voted for / against in a number of categories related to society benefit. Links etc should be posted, and perhaps people can 'accredit' other people if their votes seem well researched. This may reduce bias or companies voting for themselves.

1) Care for environment 2) Care for their employees 3) Care for equal opportunities 4) Respect / contribution to open source software

Naturally, people should not be forced to vote in all categories for a particular organisation.

What are the BENEFITS to people?
Very quick way to research what others think about big corporations. Currently, this is quite hard - no coordinated resources.

What is the COMPETITION?
Not that I am aware of.

What BUDGET & LOGISTICS are required?
Simple to get started - just buttons for 'propose new corporation', 'vote for existing corporation'. Usual web based login system would perhaps give greater credit to a user's vote. Some kind of clever algorithmics to give 'worst' and 'best' list.

Like most web based projects, easy to start, harder to master.

October 31, 2003 in Corporate Social Responsibility, Environmental, User Created Content | Permalink


I posted this without first reading 'brand facts'. Interestingly, the approaches are almost identical.

Posted by: William Smith at Oct 31, 2003 12:39:45 AM

William - wow, two great minds think alike, hey? I think the most important things for this idea to work are:

- autonomous system design. It has to be self-moderating as much as possible to reduce staff input and hence costs.

- not just companies, producst/brands too/most importantly. So if you're looking for 'toothpaste' that's all you want to search for. you don't have to know the company names first. You're in a supermarket, you type 'toothpaste ethics top 10' and sms it to the site, and you get a text back saying which one to buy/not to buy.

Posted by: Jake at Oct 31, 2003 9:55:57 AM

Try checking out www.browserangel.com which is a powerful variant on this opinion-exchange idea...the crucial hurdle, I think, is with accountability, substantiation and right of reply.

Posted by: Tim Kitchin at Oct 31, 2003 9:59:07 AM

Great site.

Posted by: sex chat at Sep 7, 2004 11:43:00 PM